Effects of Mass Media Essay Example | Topics and Well Written Essays - 1000 words

Effects of Mass Media - Essay Example Adequate information is important because they prevent people from making errors or poor comparisons when getting information from different sources, and in prevention of poor conclusions. Mass media revolution has swept through the economy and no company that is capable of escaping the effects of information conveyed in new age media. Therefore, mass media can be a tool used by companies to obtain competitive advantage in various forms, which include reduction of time of obtaining, processing and transmitting business information in organizations. During the process of obtaining the information that has been found, there has been a setback, which involves the creation of an environment that allows people who take advantage of unsuspecting victims by giving false information, and if an individual researcher obtains information without careful selection, one may use information that is not relevant. Advantages and disadvantages of social media Social media has facilitated open communication between people of different cultures, creation of new friends, and communication with loved ones in different parts of the world. In promotional campaigns, people from different geographical locations are able to express, share and promote various global products (Sznitman et al, 2011). Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media.... Social media has enabled people to get connected at a broad level making it easy to know and find information about almost anything from different parts of the world through the use of the media. Students have had the opportunity of getting technological exposure, which has enabled them to become connected to interaction options from a broad base; besides this, the media has helped students in working together and creating their own meaning on social contexts and academic environment. The use of social media helps in the development of simple skills since social media relies on advanced forms of information and communication systems that require technological literacy. Technological literacy helps in connecting people to the economy as well as making people make vulnerable contributions to the economy. The use of social media is a fun and creative way of doing business because it provides an opportunity for employees to share ideas, share links, ask questions, minimize advertising co sts of the business and improve the reputation of the business. However, there is a high probability for social media to open opportunities for hackers to commit crimes such as virus attacks and fraud making people fall prey to online frauds that eventually end in data theft. The third disadvantage of social media is the damage it can to on one’s reputation especially when using the wrong online branding strategy. Worker productivity is affected using social media at the work place; lost productivity may result using social media in ruining the reputation of a company. Instead of workers concentrating on their duties during the time of work, they may spend a lot of time on